Digital Marketing Manager with 8+ years of experience in digital marketing, performance marketing, and creative strategy. Proven track record of leading high-performing cross-functional teams (11+ members), managing large-scale ad budgets (500K+ EGP / 100K+ SAR), and delivering end-to-end marketing initiatives that drive exponential ROI and brand growth.
Adept at blending data-driven performance strategies with high-impact visual content, with extensive expertise in the real estate, retail, and mall management sectors. Rehired by former employer due to exceptional performance and strategic impact.
“I believe great marketing is not just about reach — it’s about solving problems, optimizing performance, and creating meaningful connections between brands and their audiences.”
Directing an 11-member cross-functional team including SEO, Social Media, and Creative specialists. Driving massive audience growth (+207% traffic for key client pages) and optimizing lead generation funnels for maximum Return on Ad Spend (ROAS).
Managed ad budgets exceeding 500K+ EGP/month for real estate off-plan sales at Casanova Developments. Executed targeted lead generation campaigns and provided strategic marketing consultation for Engaz CRM.
Directed the digital strategy for a premier mall portfolio. Spearheaded high-profile campaigns like "Thari Al Qasr" (Saudi Arabia), managing 100K+ SAR budgets. Scaled West Square Mall's presence from zero to 10K targeted followers and increased Arkadia Mall's digital visibility by 170%.
Spearheaded the digital marketing department focusing on brand positioning and lead generation. Managed performance budgets of 500K+ EGP/month, significantly lowering CPL and increasing qualified site visits for off-plan properties.
A curated showcase of my best work across real estate marketing, mall management, performance campaigns, and creative direction.
Thari Al Qasr high-profile viral campaign
Community building in Sheikh Zayed
Off-plan sales lead generation
200%+ traffic growth for key channels
SEO & Digital visibility optimization
CPL optimization & brand positioning